Public name
Lumah HQ
Use Lumah HQ across public marketing, customer-facing pages, and partner explanations.
Official brand page
Lumah HQ is the name. Lumi is the assistant.
A clear source of truth for the public brand, assistant language, logo assets, and review-first AI positioning across Lumah HQ.
Brand system
LumahHQ
Product
Lumah HQ
Assistant
Lumi
Assistant name
Lumi
Use Lumi for the AI assistant that drafts, suggests, explains, and prepares work for review.
Legacy context
LumaHQ
Older code identifiers and asset names can stay unchanged while the public brand migrates.
Why it exists
One page to settle naming, tone, and logo use.
Lumah keeps the idea of clarity. HQ gives the product a business home. The page also helps customers and partners understand that Lumi is a review assistant, not an unattended accounting bot.
Lumi drafts
Lumi helps turn messy admin into reviewable drafts and clear next steps.
People approve
Invoices, ledger impact, BAS readiness, and document sending stay explicit.
Lumi should feel helpful, not automatic.
Use Lumi for assistant work that speeds up bookkeeping while preserving review, accountability, and context.
- Draft an invoice from plain-English notes.
- Suggest bookkeeping categories for review.
- Explain BAS and GST readiness without lodging anything.
- Surface overdue invoices and missing documents.
Logo asset
Lumah HQ PNG
Usage guardrails
- Write the public brand as Lumah HQ.
- Use Lumi only for the review assistant.
- Keep accounting-sensitive actions explicitly approved by a person.
- Do not present payroll, ATO lodgment, SuperStream, or bank feeds as live.
Keep the brand simple, clear, and review-first.
Use this page when writing public copy, creating partner material, or explaining the difference between Lumah HQ and Lumi.